A good website never comes alone. The key is to make all online marketing options available to you work together for the best result. At Satellite, we can help you to get your web marketing mix right.

Web Marketing

Effective ways to achieve more traffic to a website are:

• e-newsletter – set up of a subscriber list for regular news or event updates
• Web banners – distributed on other websites
• Sponsored banners – from other businesses
• Link strategy – inward and outward links
• PPC (pay per click advertising)
• Use of the site in conjunction with promotions, campaigns or events
• Promotion of URL on offline media (mail shots, advertising, magazine articles etc)

Email Marketing

One of the most effective ways to promote your products and services and encourage regular traffic to your website is to set up a regular email newsletter. Email marketing is cost effective, immediate and results are easy to track and measure.

Recent studies show that email today has a huge popularity and is a valued marketing tool. People are comfortable with being contacted by email. Current statistics state that approximately 97 billion emails are being broadcast per day, worldwide.

Benefits of email marketing:

• Keep customers up to date with latest developments within your business via alerts or news bulletins
• Promote events and offers
• Tailor your marketing to specific audiences
• Gather feedback and results quickly and cost effectively

Google Adwords Campaign

A Google Adwords campaign will greatly increase your websites visibility, as you will appear alongside Google’s SERPS, which will help generate targeted traffic to your site.

Google Adwords is a system of online Pay Per Click (PPC) advertising. Companies pay to have their adverts appear on the right hand side of the Google search page, by bidding on chosen keywords and phrases related to their business. The positions of ads are determined by several factors such as relevancy of keywords, click through rates and bid amounts.

This allows advertisers to reach people at the exact moment they are looking for specific products and services, creating valuable targeted traffic to their website. Adwords is the perfect marketing tool for businesses wishing to generate leads or sales as well as create brand awareness.

Satellite are happy to assess your business needs and tailor a Google Adwords campaign specific to you. If you want to maximise your websites potential, give our interactive department a call.

This entry was posted on Tuesday, April 1st, 2008 at 11:14 am and is filed under Industry Update. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.