As one of the UK’s leading specialist tour operators, it’s imperative that Simply Travel maintain a high standard of communication to their customers. The turn of year brochure launch is their most important mailing of the year, so it is crucial that all marketing elements are effective. As an agency that recognises the value in market segmentation, Satellite Creative were able to support Simply Travel in taking a recently performed database segmentation exercise to the next stage.

The final pack design gave greater levels of flexibility, allowing sections to be easily interchanged for maximum personalisation. All aspects of the mailer from images to letter copy and offers were individually targeted to the specific segmentation groups.

“We were really pleased with the creative development process. It was very smooth, the creative fulfilled the brief and the finished article looked and worked extremely well.”
Natalie Sach, Direct Brands Marketing Executive, Simply Travel

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