GN ReSound, the largest international hearing aid manufacturer and supplier to the NHS, required a full service solution for an upcoming show – the British Academy of Audiology Conference and Expo 2009.

The key message of ‘soft solutions for hard problems’, had to be communicated effectively to the target audience. The brief was to provide an inviting environment which would encourage potential customers to spend time at the stand. This led to a design that utilised fluid round shapes together with a variety of textures and soft ambient lighting. Allied to this was an AV presentation outlining product information and up to the minute competition winner news.
Satellite Creative played a leading role in the concept direction and development, as well as designing and sourcing a number of promotional items and giveaways.

“We required a complete branding solution which had to meet our objectives ensuring it was deliverable, memorable, affordable and effective.
We were thrilled with Satellite Creative’s response to our brief. It assured us of standout in a very competitive market.”
Ceri Whittaker, GN ReSound Marketing Manager