Raising a Website’s Profile – Search Engine Optimisation
In today’s business climate it is essential for those offering services or selling products to be visible online.
However it is all well and good having a great looking website to service your customers needs but what if no one can get to it? It is a common misconception that as soon as a website is submitted it will instantly be subject to heavy traffic and rank highly with search engines.
Search engine optimisation – the effective utilisation of search engines to draw traffic to a web site – is an ongoing, continually evolving process, which involves the customisation of a website to improve search engine ranking. While search engine optimisation is not a guarantee for top positioning within search engine results pages (SERPS), good rankings are more than achievable and depend on criteria such as:
Site Structure
At Satellite we make sure when a site is built, the architecture and navigation are suitable for search engines. We optimise the link structure for search engine spiders and check that the copy on the site is written with the search robots in mind and contains main descriptive keywords.
Site Optimisation
Each page is assessed in terms of meta key words and alt tags. When determining which keywords to use Satellite investigate competitor sites to establish how other businesses are promoting a particular product or service, as well as undertaking research into your own products or services. This helps to clearly determine which unique selling points (USPs) set you apart from competitors and can be focused on.
Generating Traffic
To be in good standing with search engines, it is also essential to keep a website fresh and up to date. Search engines love websites which provide useful, information-rich copy and appear used by many visitors. Satellite are more than happy to help you in generating traffic to your site using various online and offline methods. These could be a Google Adwords campaign, email newsletters, banner advertising or integrated print campaigns.
If you want to make your website work harder, give Satellites interactive department a call.