Satellite Creative were recently set the task of branding the new business to business incentive programme called ‘Grow by ReSound’ implemented by GN ReSound, a leading technology supplier to the global hearing aid market. The challenge was to create a full service, dynamic and easy to use solution for their dispensers.

Satellite Creative understood that the hearing aid industry is quite internally focussed and dispensers are used to quite dry and predictable marketing. With this in mind, the look and feel of Grow was designed be both user friendly and to instil confidence using clean typography, strong copy and fresh colours.

The Grow brand was introduced to dispensers with an innovative launch pack, followed by online marketing tools, developed to provide ongoing communication between the sales team and dispensers, enabling them to grow their business and maximise their sales and profit as a result.

The Grow website has been developed as a tool to provide ongoing communication between the sales team and dispensers. It is integral to the growth of their business. The website acts as a resource, keeping dispensers informed of available business partnerships and keeping them up to date with their current financial points, thus enabling them to grow their business and maximise profit.

Gary Hill, GN ReSound Director commented, “The development of Grow from concept to reality directly reflects why we work with Satellite Creative so frequently – great design, seamlessly carried through brand creation to print and web solutions. Satellite Creative work in close partnership with us as clients which is so important to the success of a project. Liaising directly with the sales manager and his team meant they were part of the decision process and took complete ownership of a very powerful sales tool.”

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