As the marketing purse strings are tightened, businesses must look to advertise in smart and measurable ways. The good news is, you don’t have to hire the biggest agency in town to achieve this. Smaller agencies can respond to changing market conditions faster than big agencies and with lower overheads they can afford to charge less for equally high quality work.

At Satellite Creative we have been able to react quickly to the shifting environment and we are more flexible than larger agencies. Decision making is quick and efficient plus relationships with our large pool of suppliers mean that we can be competitive on price and tailor packages that suit our clients’ budgets.

The value in taking the time to really understand our clients and their businesses ensures that we continue to assert a clever thinking approach to our design.

Case Studies

GN ReSound fully utilise all of our expertise. The BAA Conference and Expo 2009 sees Satellite Creative completing a commission that encompasses everything from audio visual to exhibition design.
Read more >

The secret to long standing client relationships – why Wella Professionals keep coming back to Satellite Creative?
Read more >

See how we helped TUI’s Simply Travel take a new, more targeted approach to their customer communication.
Read more >

Looking for an agency to make your budget go further?

Contact Charis Lamond on 01442 879712
or email enquiries@satellitecreative.com

You are not alone, at Satellite Creative we are continuously working to support our clients with cost effective marketing solutions. With many of our clients choosing to develop web marketing into their strategies, we are using our expertise to provide email solutions and pay per click campaigns (PPC) that ensure our clients maximise their online investment.
As a multi-channel agency we understand that this is not the only element that needs to be considered. The right blend of imaginative direct mail, intelligent branding, cost effective online solutions and powerful web design can make all the difference to the success of your campaign.

In our second edition of Launch Pad, we unveil the secret behind X-Putt, an exciting, new and sophisticated product that has been brought to the market by our long term client – World Golf Systems. In supporting WGS through this challenging new development we have demonstrated a thorough understanding of their business objectives and marketing position in order to provide an effective on and offline solution.
Read more >

The “be by ReSound” email marketing campaign has been specifically developed to support GN ReSound’s offline activity. With a tighter budget to work with and the requirement to maximise response rates we have designed an email campaign which seamlessly supports and enhances their print marketing.
Read more >

A brand refresh is an exciting challenge for any design agency and in the current climate brand ‘stand out’ is critical to the success of any business. Ortega, an established Spanish tapas restaurant chain, commissioned us to evolve their current style into a sophisticated design that encompasses all the elements of their brand.
Read more in issue 2 >

As a clever thinking design agency we are confident that our skills can help you to execute the best message possible, if you want to find out how contact Charis Lamond on 01442 879712

A good website never comes alone. The key is to make all online marketing options available to you work together for the best result. At Satellite, we can help you to get your web marketing mix right.

Web Marketing

Effective ways to achieve more traffic to a website are:

• e-newsletter – set up of a subscriber list for regular news or event updates
• Web banners – distributed on other websites
• Sponsored banners – from other businesses
• Link strategy – inward and outward links
• PPC (pay per click advertising)
• Use of the site in conjunction with promotions, campaigns or events
• Promotion of URL on offline media (mail shots, advertising, magazine articles etc)

Email Marketing

One of the most effective ways to promote your products and services and encourage regular traffic to your website is to set up a regular email newsletter. Email marketing is cost effective, immediate and results are easy to track and measure.

Recent studies show that email today has a huge popularity and is a valued marketing tool. People are comfortable with being contacted by email. Current statistics state that approximately 97 billion emails are being broadcast per day, worldwide.

Benefits of email marketing:

• Keep customers up to date with latest developments within your business via alerts or news bulletins
• Promote events and offers
• Tailor your marketing to specific audiences
• Gather feedback and results quickly and cost effectively

Google Adwords Campaign

A Google Adwords campaign will greatly increase your websites visibility, as you will appear alongside Google’s SERPS, which will help generate targeted traffic to your site.

Google Adwords is a system of online Pay Per Click (PPC) advertising. Companies pay to have their adverts appear on the right hand side of the Google search page, by bidding on chosen keywords and phrases related to their business. The positions of ads are determined by several factors such as relevancy of keywords, click through rates and bid amounts.

This allows advertisers to reach people at the exact moment they are looking for specific products and services, creating valuable targeted traffic to their website. Adwords is the perfect marketing tool for businesses wishing to generate leads or sales as well as create brand awareness.

Satellite are happy to assess your business needs and tailor a Google Adwords campaign specific to you. If you want to maximise your websites potential, give our interactive department a call.

In today’s business climate it is essential for those offering services or selling products to be visible online.

However it is all well and good having a great looking website to service your customers needs but what if no one can get to it? It is a common misconception that as soon as a website is submitted it will instantly be subject to heavy traffic and rank highly with search engines.

Search engine optimisation – the effective utilisation of search engines to draw traffic to a web site – is an ongoing, continually evolving process, which involves the customisation of a website to improve search engine ranking. While search engine optimisation is not a guarantee for top positioning within search engine results pages (SERPS), good rankings are more than achievable and depend on criteria such as:

Site Structure

At Satellite we make sure when a site is built, the architecture and navigation are suitable for search engines. We optimise the link structure for search engine spiders and check that the copy on the site is written with the search robots in mind and contains main descriptive keywords.

Site Optimisation

Each page is assessed in terms of meta key words and alt tags. When determining which keywords to use Satellite investigate competitor sites to establish how other businesses are promoting a particular product or service, as well as undertaking research into your own products or services. This helps to clearly determine which unique selling points (USPs) set you apart from competitors and can be focused on.

Generating Traffic

To be in good standing with search engines, it is also essential to keep a website fresh and up to date. Search engines love websites which provide useful, information-rich copy and appear used by many visitors. Satellite are more than happy to help you in generating traffic to your site using various online and offline methods. These could be a Google Adwords campaign, email newsletters, banner advertising or integrated print campaigns.

If you want to make your website work harder, give Satellites interactive department a call.