The final pack design gave greater levels of flexibility, allowing sections to be easily interchanged for maximum personalisation. All aspects of the mailer from images to letter copy and offers were individually targeted to the specific segmentation groups.

“We were really pleased with the creative development process. It was very smooth, the creative fulfilled the brief and the finished article looked and worked extremely well.”
Natalie Sach, Direct Brands Marketing Executive, Simply Travel

“Satellite Creative provided us with the tools to bring our product to life and excite the market enough to secure orders from some of the UK’s hardest buyers. The website design is fitting with the forward thinking technology behind X-Putt. Working with a design agency who clearly has the ability to provide cross platform solutions and targeted marketing material is a welcome relief” X-Putt Marketing Team.

Check out the X-Putt website here >

Satellite Creative understood that the hearing aid industry is quite internally focussed and dispensers are used to quite dry and predictable marketing. With this in mind, the look and feel of Grow was designed be both user friendly and to instil confidence using clean typography, strong copy and fresh colours.

The Grow brand was introduced to dispensers with an innovative launch pack, followed by online marketing tools, developed to provide ongoing communication between the sales team and dispensers, enabling them to grow their business and maximise their sales and profit as a result.

The Grow website has been developed as a tool to provide ongoing communication between the sales team and dispensers. It is integral to the growth of their business. The website acts as a resource, keeping dispensers informed of available business partnerships and keeping them up to date with their current financial points, thus enabling them to grow their business and maximise profit.

Gary Hill, GN ReSound Director commented, “The development of Grow from concept to reality directly reflects why we work with Satellite Creative so frequently – great design, seamlessly carried through brand creation to print and web solutions. Satellite Creative work in close partnership with us as clients which is so important to the success of a project. Liaising directly with the sales manager and his team meant they were part of the decision process and took complete ownership of a very powerful sales tool.”

As a ‘pro bono’ project there is always a fine line between maintaining quality and the need to keep things simple and costs down. What was achieved provided clear branding and direction, with excellent standout without the need for expensive printing. As well as the logo design, Satellite created a website and over 30 printed items from leaflets and booking forms, to steward badges and a 30 page catalogue.

Backed by a dedicated team of committee members the event was vigorously promoted – firstly to artists to book space and then to the visiting public. Both achieved notable success – with over 35 painters, photographers, potters and print makers exhibiting a wealth of talent and attracting over 500 visitors during a typically wet and windy May Bank Holiday.

From left to right – Elsa Hill, Rosie Knight, Diane Halfpenny, Mike Armson, Andy Wilkinson.

The event raised £4500 for charity – £2500 for Mentmore Church restoration fund, £1000 for the Church Hall and £1000 for the Wooden Spoon. The artists and visitors alike commented to the committee on the professionalism and uniform approach to marketing, which added to the success of the event and the undertaking to do it all over again next year, with the added attraction of a music concert!

“I have had many complimentary comments about the posters and website and would like to thank Andy and Veronica at Satellite for all their hard work.”, Sue Scott, Chairman of Mentmore Arts Festival.

Read the Mentmore Arts Festival press release PDF here >

Satellite chose to commission an illustration which would be featured in the background of the final packaging to add depth, interest and to evoke a mediterranean feel to the product.

The chosen illustrator specialises in a unique visual style involving a scraperboard. The illustrations are completely hand-made giving them a very rustic feel which suited the new brand perfectly. We are very impressed with the final result and look forward to seeing the products on the shelf shortly.

As our Account Manager, Charis will ensure that all our clients maximise their business opportunities by taking time to understand their business and develop new concepts and ideas.

Check out the new look TopGolf site here

The final presentation consisted of four stages:

• A login system. A direct mailing piece was sent out in advance of the presentation date, giving each audiologist a personal login number.
• A waiting area. When users landed on the site and a presentation was just about to start or was in progress they were sent to a ‘pre-presentation’ area where they could check that their computer setup had adequate video and sound capabilities. They could also access live broadcast dates and show times as well as a 360 degree interactive demo of the Azure hearing aid.
• Presentation. The presentation lasted just under one hour in which GN Resound’s Paul Harrison took audiologists through the technology of the new Azure product.
• Questionnaire. Following the presentation, viewers were prompted to complete the questionnaire to check they had picked up sufficient information about the product. On successful completion of the questionnaire, each audiologist received CPD points.

Video and audio testing area

360 degree interactive demo

Presentation

After the success of our green-screening experiments earlier on in the project, and the successful sign-off of our ‘pre-production preview’ the interactive team embarked on the next stage in the process: filming the final footage. We hired a professional studio set-up at a local college, and aided with technicians, ladders, gaffer tape etc we launched into two gruelling days of filming our material. Some takes took several shots and the pressure was on to meet our timeframe but all was successfully completed as planned.

Paul Harrison aka ‘Graham’ gets his make-up done

Satellite’s web and new media team spent last week developing a pre-production preview of the main elements of the ‘cast, which will feature the speaker being placed into an icy environment accompanied by various animated elements. For this, a rudimentary ‘green screen’ was constructed on the Studio floor to produce some test footage. Using chroma keying software, we then experimented with placing ourselves into various environments, with amusing results!

Check back soon to read about how the project is progressing.

| The Web & New Media Team |

The Chalet Peillex is based in the picturesque area of Portes du Soleil, close to the Alps, offering an abundance of both winter and summer activities. Satellite met the client’s needs by building a clean and functional site split into seasonal sections.

Earlier this week we were pleased to receive the following positive feedback from Momentum:

“Thank you for all the help and support that you have given myself and Majorie. The whole project is beginning to come together now and it is a real countdown to the off! You will be pleased to hear that all this effort is working and we have already received several bookings.”
Phil Hunt, Momentum

Satellite also designed a small campaign to promote “The Momentum Max Challenge.” A specially organised week of summer activities and challenges based in teams, aimed at friends families or colleagues.
Find out more, or enquire about availability here>

Satellite’s thinking and design process worked brilliantly with the buzz that the task created in the studio being carried through to the presentation. We certainly all enjoyed the research – a night out at Ortega’s Leadenhall restaurant!

“We chose Satellite Creative for our new Spanish brand, Ortega, because their pitch demonstrated a good understanding of the brand values and casual dining industry from a broad brief. Their approach to the pitch was exciting and fresh and a wide variety of media was presented. This coupled with realistic prices and enthusiastic presenters secured the pitch.”
Helen Thompson – Ortega Brand Manager

Winning the three way pitch was extremely satisfying and we have now produced a complete New Openings package as well as restyling all their menus. The whole range of marketing materials, were used to launch Ortega’s latest new restaurant which opened earlier this month in Northampton.

Metrix Mini – Size matters… GN ReSound have just made their Metrix Mini 33% smaller.

ReSound Pulse – The world’s first rechargeable hearing aid… This was a three part teaser mailing. Audiologists built a model of the charger prior to the launch of this product.

Metrix Power – Spot the difference…
Could audiologist identify the difference between two same sized hearing instruments?

Ever mindful of their status within the hearing aid industry as being innovative, our direct mail pieces to audiologists and dispensers were anything but ordinary.

]]> http://blog.satellitecreative.info/?feed=rss2&p=135 0 http://blog.satellitecreative.info/?p=28 http://blog.satellitecreative.info/?p=28#comments Thu, 07 Dec 2006 16:17:54 +0000 News Reporter http://blog.satellitecreative.info/?p=28 Adding another string to the Satellite bow, is our move into packaging design.

Hitting the shelves of UK aquarium centres are Tropical Marine Centre’s new packaging for their pellet dispensers and frozen tablets of fish food. Satellite created a bold and friendly identity which clearly brand the suitability of each product to specific fish types. This was then applied to their new dispensers and onto their more traditional flat packs.

About Google Adwords

Google Adwords is a system of online Pay Per Click (PPC) advertising. Companies pay to have their adverts appear on the right hand side of the Google search page, by bidding on chosen keywords and phrases related to their business. The positions of ads are determined by several factors such as relevancy of keywords, clickthrough rates and bid amounts.

This allows advertisers to reach people at the exact moment they are looking for specific products and services, creating valuable targeted traffic to their website. Adwords is the perfect marketing tool for businesses wishing to generate leads or sales as well as create brand awareness.

Contact us to find out how we can use Google Adwords to assist your business.

Satellite Gets Professional

During August, Satellite’s very own Veronica passed the examination for becoming a Qualified Google Advertising Professional. After undertaking a challenging learning process lasting several weeks, she was more than pleased to pass with flying colours!

Having a Qualified Google Advertising Professional in-house, allows Satellite to offer a more advanced and efficient Google Adwords service to all of our clients. Qualified status additionally offers benefits such as greater control over client accounts and campaigns, along with the use of expanded analytical tools and a more in-depth knowledge of the Adwords system as a whole.

[Click to view details of our Qualified Google Advertising Professional status ]

Founded in 1979, the Hospice of St Francis provides care to people across North West Hertfordshire and the Chiltern area of Buckinghamshire. Over the years it has grown in size and is in much need of new premises. The Big Brick Buy appeal is expected to raise around £1.5 million for the construction of the new hospice building based in Berkhamsted.

From left to right: Liz Richards, Ian Absolon, Peter Rennison, Tracey McInnes, Andy Wilkinson, Sarah Thompson, Ian Philips

For more information about the appeal and the Hospice of St Francis, please read: this article

We are pleased to announce that we have now expanded the extensive list of design and media services we offer with the addition of Podcasting

During July, Omicron Communications approached Satellite with a requirement to add podcast media to their new website for Uttlesford District Council, a local authority who’s constituency includes BAA Stansted. The new site, http://www.stanstedexplained.info was launched at the beginning of July and seeks to widen public awareness of the issues surrounding a proposed expansion of the increasingly busy international airport.

In order to meet the short lead times that are associated with this type of media, Satellite performed a complete solution that included on-site voice recording, post-process editing and voiceover services to produce downloadable and portable audio versions of the written weblog entries of two key Counsellors.

You can listen to the podcasts online, at:
http://www.stanstedexplained.info/podcasts/index.asp

About Podcasting

Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet using either the RSS or Atom syndication formats, for playback on mobile devices and personal computers. The term podcast, like ‘radio’, can mean both the content and the method of delivery. The host or author of a podcast is often called a podcaster. Podcasters’ web sites may also offer direct download or streaming of their files; a podcast however is distinguished by its ability to be downloaded automatically using software capable of reading RSS or Atom feeds. - (Source: Wikipedia.org)

If you would like to know more about how podcasting, audio recording or web broadcasting can help your business, or would like to talk to us about any of the design and media services we offer, why not give us a call on 01442 879712

Although product development is not our speciality, WGS trusted our understanding of their company in helping them to create TopPutt – a fantastic new golf game. From our crude beginnings of two large sheets of hand-painted cardboard laid out on the studio floor, through to rigorous refinement using 3D modeling and illustration, WGS was helped to go on to create the exciting new game launched in April at the London Golf Show.

We are proud to have played a contributing role in something we know is going to revolutionise the sport of golf and wish WGS the very best success with this fantastic new venture.

It’s all summed up in Satellite’s philosophy – Total Design.

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For more information and to watch a video of the TopPutt product in action at the London Golf Show, visit: http://www.topgolf.com

TopPutt™ and TopGolf™ are trademarks of World Golf Systems Limited. All rights reserved